Sola’s Blog
ROAS Is a Vanity Metric: What DTC Brands Should Track Instead
ROAS is a vanity metric. I realise that is a provocative thing to say about the number that most DTC brands use as…
5 Phases for Predictable Revenue Growth: The PLANT™ DTC Marketing Framework Explained
Most DTC brands do not have a channel problem, what they have is a DTC marketing framework problem and the difference…
I Studied Plant Science Before I Ever Ran a Paid Media Campaign. Here’s What It Taught Me About DTC Growth Strategy
Most people arrive at their DTC growth strategy through campaigns. A split test that changed their numbers. A Meta ad…
35 Essential Paid Media Tools I Use Regularly as a Digital Marketer in 2026
As a paid media acquisition specialist, I often get questions from fellow digital marketers about the specific paid…
How to Integrate Online and Offline Church Worship for Deeper Engagement and Spiritual Impact
How do you integrate online and offline church worship for deeper engagement and spiritual impact? Whether you’re a…
Meta Andromeda: How To Win Facebook and Instagram Ads In The New AI Era
Meta Andromeda is changing how Facebook and Instagram ads work forever.If your campaigns have felt unpredictable…
Gemini vs ChatGPT vs Grok: Who’s Winning the AI Search Battle?
If you want to understand where consumer attention is really going in the AI space, don’t just look at the headlines….
How to Prepare for Meta Ad Automation: Future-Proof Your Marketing Strategy
Are you ready to lose control of your ads? That’s the reality many business owners are facing as Meta pushes toward…
7 Lessons From Our One Year Old Boy
Dear Friend and Reader, Exactly one year ago, our handsome son, Nathan, was born. Today is his birthday, and we are…
The Future of SEO: Mastering Generative Search Optimization (GSO)
Wondering what the future of Search engine optimization (SEO) will be? Or maybe you’re just searching how generative…
Gmail and Yahoo’s New Email Delivery Rules: How to Avoid the Spam Folder Graveyard (2025)
Gmail and Yahoo’s new email delivery rule is going to change the way email is sent and delivered forever. If…
From Click to Customer: How an Irresistible Lead Magnet Made This Coach’s Business Boom
Do you need more customers? Then this blog post about creating an irresistible lead magnet is for you. Forget…
Mastering Facebook Ads: The 3 Audience Types Every Marketer Must Know
Are you planning to run Facebook Ads? Maybe you want to drive awareness, generate more leads or increase your sales,…
How to Create a Successful Podcast
What makes a successful podcast? In this article, you’ll learn how to create a successful podcast. Let’s…
How Affiliate Marketing Changed The Story of Esther for Life
Her Story Really Touched Me 😢 Here is How Affiliate Marketing Changed The Story of Esther for…
3 things that can make you rich
Do you desire to become rich? Here are 3 things I believe can make you rich. These 3 things are just like habits which…
Apply for Built to Build Mentorship Program
Introducing Built2Build Mentorship Platform: A Way of Giving Back! In the morning of Monday, 17th of January,…
Be Shameless
You really need to be shameless. Today, I’m going to share a concept I learnt from one guy called John…
Affiliate Marketing Made Simple: How Ordinary Nigerians Are Cashing Out with Expertnaire in 2022
If you have been looking for a way to earn money with affiliate marketing in Nigeria, this is the best article you…
It’s not about the donation, it’s about the heart
There is this Igbo woman that sells food for us behind my office. Her food is so delicious (not as delicious as that…
When all seem shattered
There was something else I wanted to post today but I feel so strongly in my heart to share this this morning… Back…
The Sales Secret I Learnt From The 26th President of the United States that Made My Sales Jumped The Fence
I learnt a secret lesson from the 26th president of the United States that’s really helping me make sales on WhatsApp…
₦150,000 Sales in Less than a Week From Affiliate Marketing
Adebayo made ₦150,000 From 3 Sales in Less than a Week from Affiliate Marketing When Adebayo, my friend, told me that…
I Was Broke but this Changed My Life
I remember how crazily broke I was in university… I had to pluck unripe mangoes to eat one night (around 11PM) when I…
Guaranteed! These Bible Verses Can Help You Generate More Leads
If you’re looking for what the Bible says about marketing, this writeup is for you. In this article, I’m…
Will You Still Make Sales if Instagram, Facebook & WhatsApp are Down?
Yesterday, 4th of October, 2021, Instagram, WhatsApp and Facebook were all down for hours. Imagine you’ve built all…
My First Practical Design Thinking workshop
In Ekiti state, we seek, value and celebrate knowledge. No wonder, the state has been widely known as the Fountain of…
Sola Mathew Receives Award of Recognition in Commemoration of the International Youth Day 2021
On the 22nd of August, 2021, I received an Award of Recognition in Commemoration of the International Youth Day by…
Ekiti Digital Summit Offers 90% Whopping Discount on Digital Marketing Training
The Ekiti Digital Summit team are offering 90% Whopping Discount on Digital Marketing Training which would start on…
TEDx Talk: My Story, My Drive
On the 9th of July, 2021, I delivered a TEDx talk on My Story, My Drive. This is the original script for the TEDx Talk…
Ekiti Digital Summit: Why You Need Listen to Mr P
Mr P would be speaking at Ekiti Digital Summit. I met Olawale Perfect in 2015 or so when I went for the Great Light…
Sola Mathew to Speak at Ekiti Future Summit 2021
Sola Mathew to speak at this year’s Ekiti Future Summit. He would be sharing the same platform with the likes of…
She said YES
And she said “YES”. This is how it happened… It was the wedding of my two close friends. The wife had earlier…
Influencer Marketing Will Play Big In 2021
INFLUENCER MARKETTING is going to play very big in 2021. Why should you care? If you haven’t started building your…
How to Easily Acquire and Retain Customers
This is how to easily acquire and retain customers… You’ve probably heard once or more that it’s costly to…
Sola Mathew Awarded Among 40 Top International Youths
Yesterday (29th of August, 2020) Sola Mathew was awarded the Innovative Youth Award for his contribution to the…
Personal Development: Gateway to Greatness
Last week, during the holidays, I sent an email to people on my mailing list… I encouraged them to make their PERSONAL…
#SDGs: Sola Mathew Honored by Ekiti Governor’s Wife
RECOGNISED AND HONORED AS SDGs SOCIAL MEDIA ADVOCATE (QUALITY EDUCATION CATEGORY) BY HER EXCELLENCY, ERELU BISI FAYEMI…
Using Digital Marketing to Build a Winning Brand
Today, I was invited by the leading MTN and Branding Consultant In Ekiti, Yomi Joshua, to speak on “Using Digital…
How to Build a Successful Business as a Woman
On the 18th of April, 2019, I was invited to speak to a group of women on WhatsApp on the topic; The Business Minded…
How To Position Yourself for Influence in African Leaders and Entrepreneurs Network
I wrote this article on the 3rd of April, 2018 and thought of sharing here. It’s about how you can grow your influence…
Prof. Ademiluyi Benson Oluwafemi: From Photography To Professorship
Today, I’m shining the light on someone I really respect a lot. Someone who rose from photography to professorship in…
Is Everyone in America Rich?
People do believe that America is a rich country and EVERYONE in America is living a rich and happy life. Is that…
My Speaking Engagement at New Jersey, USA
I’ve finally become an international speaker and author. This is me speaking at New Jersey, Mama!…