Your DTC Brand Has a Product That Sells.
Now Build the System That Scales It.
The PLANT™ Framework is a 5-phase revenue system that connects your paid media, email marketing, and retention infrastructure into one compounding growth engine — designed for DTC brands doing $1M+ who are done with inconsistent results.
$4.7M+
In ad spend managed across DTC and e-commerce brands
3.5x
Average ROAS delivered across the PLANT™ client portfolio
30–40%
Of revenue from email — the benchmark a healthy PLANT™ brand hits
Most DTC Brands Don’t Have a Traffic Problem.
They Have a Systems Problem.
You launch campaigns. Test creatives. Optimise ROAS.
But without a connected revenue engine behind the ads, growth stays inconsistent.
More spend doesn’t fix a broken system. It amplifies it.
The brands that scale predictably are not running better ads.
They are running a system that makes every ad compound.
That system is PLANT™.
The Strategist Behind PLANT™
Before the $4.7M in Ad Spend, There Was a Biology Lab.
Sola Mathew studied Plant Science before he ever ran a paid media campaign.
In plant science, growth is never random. It requires the right environment, the right inputs, and the right timing. Remove one element, and growth stalls. Provide all three systematically, and growth becomes predictable.
Years later, managing campaigns for DTC brands, Sola saw the same pattern — businesses spending on ads without the system to make those ads compound. No retention. No tracking. Just expensive noise.
That insight became PLANT™.
Today, the PLANT™ Framework sits behind $4.7M+ in managed ad spend, a 3.5x average ROAS, and a growing number of DTC brands that have moved from inconsistent growth to predictable, scalable revenue.
MCIM • MSc • TEDx Speaker • Creator of The PLANT™ Framework
What People Say About Me
I have had the pleasure of working with Sola Matthew in different capacity, especially as a Digital marketing Expert. He supported my organisation to lead a Digital Campaign for the Global Alliance Africa Expression of Interest for the Young Innovators Program in 2022. His expertise and leadership were invaluable in this process and resulted in reaching the right targets and getting young innovators to apply for the opportunity.
Sola has extensive experience in the digital product and campaign/promotion. He has led a number of projects for global companies, delivering results of the highest quality. He is always up-to-date with the latest trends in this field and has an impressive ability to implement them into projects.
Sola is an excellent leader, capable of managing large teams and providing guidance when needed. He is also a great communicator, making sure everyone is on the same page throughout the projects.
I highly recommend Sola Mathew as a Digital Media/Marketing Expert. He is an invaluable asset to any team and project.
Sola Mathew has lived up to and exceeded expectations of what his profile says. He brings out the best in his coachees, subtly pushing them until they attain a global standard of excellence. I am a living testament to this.
Sola was responsive, hands-on, and regularly checked in about my preferences for design and aesthetics. He was also quite flexible and understanding given my limited knowledge of design. He was fantastic to work with!!
Sola Mathew is very responsive and had a great understanding of what I hoped to achieve. Went above and beyond in making sure I had what I needed!
My Business has been affected positively with your digital marketing strategy and skills. It is a pleasure doing business with you. I will recommend you (Sola Mathew) to anyone.
I have worked with Sola Mathew on a couple of projects, and he knows his onions and always delivers. I like that he doesn't hoard knowledge, and he's always willing to share.
You have been a great motivation to me - inspiring me with all you do to reach out and dominate my world shamelessly, courageously, bravely. If there is anything like the daring-greatly-movement for African millennials, you'll be a major stakeholder for such, a pace setter in exceptional exploit.
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