Your DTC Brand Has a Product That Sells.
Now Build the System That Scales It.

The PLANT™ Framework is a 5-phase revenue system that connects your paid media, email marketing, and retention infrastructure into one compounding growth engine — designed for DTC brands doing $1M+ who are done with inconsistent results.

$4.7M+

In ad spend managed across DTC and e-commerce brands

5,000+

Entrepreneurs trained through the Google Digital Skills programme

PLANT™

Creator of the PLANT™ Framework, the 5-phase revenue system

Get Your Free PLANT™ Revenue Audit

Most DTC Brands Don’t Have a Traffic Problem.
They Have a Systems Problem.

You launch campaigns. Test creatives. Optimise ROAS.
But without a connected revenue engine behind the ads, growth stays inconsistent.

More spend doesn’t fix a broken system. It amplifies it.

The brands that scale predictably are not running better ads.
They are running a system that makes every ad compound.

That system is PLANT™.

The Strategist Behind PLANT™

Before the $4.7M in Ad Spend, There Was a Biology Lab.

Sola Mathew studied Plant Science before he ever ran a paid media campaign.

In plant science, growth is never random. It requires the right environment, the right inputs, and the right timing. Remove one element, and growth stalls. Provide all three systematically, and growth becomes predictable.

Years later, managing campaigns for DTC brands, Sola saw the same pattern — businesses spending on ads without the system to make those ads compound. No retention. No tracking. Just expensive noise.

That insight became PLANT™.

Today, the PLANT™ Framework sits behind $4.7M+ in managed ad spend and a growing number of DTC brands that have moved from inconsistent growth to predictable, scalable revenue.

MCIM • MSc • TEDx Speaker • Creator of The PLANT™ Framework

More About Sola Mathew

What People Say About Me

He supported my organisation to lead a Digital Campaign for the Global Alliance Africa Expression of Interest for the Young Innovators Program in 2022. His expertise and leadership were invaluable in this process and resulted in reaching the right targets and getting young innovators to apply for the opportunity.
Joshua Adedeji, Country Lead, Innovate UK Global Alliance Africa

The value of what he shared with me is worth thousands of dollars and I’m so grateful.
Myriame Aura, Store owner, USA (after a 1:1 review)

I had more clarity on why my ads were not converting. I enjoyed the interaction and the professionalism.
Boma Obuoforibo, Business owner (after a consultation)

I binged my way through the first course… I have been stunned. That’s the word. Stunned. I know good value when I see it.
Sandra Powers, Paid Ads Profit Lab member, UK

My Business has been affected positively with your digital marketing strategy and skills. It is a pleasure doing business with you. I will recommend you (Sola Mathew) to anyone.
David Oluwabusayo, Software Developer