I learnt a secret lesson from the 26th president of the United States that’s really helping me make sales on WhatsApp and this can be applied on any other marketing platform.
NOTE: This is an excerpt from my book, WhatsApp Sales Blueprint.
Even though the man died in 1919 at age 60, the secret is still working till today…
Those who know this secret have been using it for long. Think of great people like John C. Maxwell, Martin Luther King Jr., Robert F. Kennedy, Mother Teresa, Sheikh Mohammed bin Rashid Al Maktoum of Dubai, and Brian Tracy. They all know this secret.
Since I discovered this secret, my sales have jumped the fence.
So, what is the secret?
I call it the RS Formula.
Where RS = Relational Selling.
RS Formula = Value + Personalised Recommendation + Value
You can also just shorten it to
RS Formula = 2VR
Since this is not a Maths class, let me quickly explain what I mean by the RS Formula… and this is where I’ll reveal the secret lesson I learnt from the 26th president of the US.
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Back then, Theodore Roosevelt who was the 26th president of the US said these exact words…
“People don’t care how much you know until they know how much you care.”
It’s from that quote that I got the RS Formula from.
See, the truth is people don’t buy from people who they don’t know, like or trust.
People buy from people they KNOW, LIKE and TRUST. It’s called the KLT Factor.
How do you achieve the KLT Factor? It is by following what Theodore said — CARE (genuinely) about people.
Until they know you care, they don’t care what you know or what you want to sell even if it would help them.
How to Show Care That Drives Sales on WhatsApp
The aim of showing care is to build TRUST… among the KLT Factor, this is most important.
Let me begin by asking you a question:
You see a tall sexy light in a complexioned lady for the first time. Her pair of breasts point out straight. No lagging. She catwalks before you, minding her own business like a queen…
You thought in your mind: “I want to have sex with this girl.”
This is a lady you don’t know her name or anything about her. She just appealed to your sex desires.
Then, you walk up to her and say “Hey, I want to have sex with you.”
What do you think the lady would do?
Pause and answer.
If you’re a lady reading this book, what will you do to that guy?
Slap 👋 abi?
The likely answers would either be that she slaps the guy, rain curses on him or just walk away…
BUT… what if you start this way;
You walk up to the lady, gently tell her your name and ask for her name, give her a genuine (not vague) compliment and tell her you will love to be her friend…
The chance is high that she will want to be your friend especially if you package yourself very well…
Maybe you exchange contact too.
The next day, you send her a text message telling her it was great meeting her. Maybe you sent the message in the morning.
In the message, you informed her you’ll call her in the evening.
In the evening, you call her and she is excited to hear your voice.
You continue to show that you care about her… you listen to her and ask questions where necessary. You even find out that she has a boyfriend but the guy has been doing somehow.
Maybe you ask her for a date. Since you already know what she loves from your previous conversation, you take her to a beautiful restaurant and get her her favorite meal…
Note that you haven’t asked her to date you… you haven’t even said you love her.
She feels comfortable with you and both of you visit each other…
One day, she comes to your house. She says she’s sleeping over…
To cut the long story short… you later have sex with the girl.
Did you see the difference?
I’m not saying you should go and practice that with a girl o… please, abstain from pre-marital sex.
The difference between the first guy and the second guy is the KLT Factor.
The first guy didn’t care to know the girl or build a relationship with her first. All he wanted was sex.
The second guy, on the other hand, CARED about the lady which made the lady know him, like him and trust him. He got what he wanted at last.
Remember our RS Formula = 2VR.
The second guy gave the lady value and value over and over again before recommending his product to her.
If the second guy continues to give this value, he would be able to recommend other products and that will help him to have repeat sales.
Therefore, build relationships first before selling.
When you build a relationship first, you’ll be able to know exactly what the other person wants and recommend a personalized solution to him/her.
In the next chapter, you will see how I generate repeated sales by building relationships with my WhatsApp contacts and how you can do the same.
Culled from my best-selling book, WhatsApp Sales Blueprint.Get the full version here.