This is how to easily acquire and retain customers…
You’ve probably heard once or more that it’s costly to acquire a new customer than to retaining a customer. This is absolutely true.What if I tell you that there is a way you can quickly acquire customers in an easy way?
And this would work for you no matter what niche you are.
Let’s dive in…
Offer the prospective customer something for FREE at first. This is what we call an ethical bribe.
However, this free gift you’re offering your prospective customer must be of high perceived value. It might be a book, video, a consultation, test/trial, membership, etc.
Your gain? Ensure you collect their details so you can contact them later. Details like Name, Phone number and Email are okay at this point. Don’t collect too many details to prevent high barrier to entry.
Note that the prospect is not yet a paying customer at this point.After the free gift, offer a TRIP WIRE. This is a product or service with a small price. It must be valuable but with a very affordable price.
Usually, this price ranges from $7 to $27. This depends on your industry or niche though. Some trip wires might be up to $237 depending on the industry or the clients you’re dealing with.
So, knowing your IDEAL CUSTOMER or audience is super important.Pro tip: your trip ware might not necessarily bring in profit.
The goal is to turn a prospective customer into a PAYING CUSTOMER. Only after the prospect becomes a paying customer that you can upsell to him or her. It’s easier to sell a high-cost product to someone who has bought something of value from you than someone who hasn’t. From this stage of the funnel, you can offer what is known as the PROFIT MAXIMIZER.
At this stage, sit down and start counting more and more profit while the customer also gets satisfied with your valuable products.
Customers at this stage often turn to evangelists. More on this later.
What skills are needed to achieve the above online?
Facebook and Instagram Ads or Google Ads
Most importantly, you can work with a Customer Value Optimisation Specialist to help you identify what to offer and the better way to offer it at each stage of your funnel.
I hope you got value from this article.What stage are you in acquiring customers?Got questions too? Ask!