by Sola Mathew | Jul 23, 2026 | Digital Marketing
Your digital marketing strategy is probably built on a guess. Most business owners wake up, decide they need to run ads, and immediately launch a campaign on whatever platform or app they happen to use personally. They try to sell fast fashion using long text posts on...
by Sola Mathew | Jul 16, 2026 | Digital Marketing
Are you blindly trusting your marketing data? If so, you are probably making at least one of the data driven marketing mistakes I am about to show you. Surprisingly, in an era where AI is analysing, cleaning, and acting on your data automatically, these mistakes are...
by Sola Mathew | Jul 8, 2026 | Digital Marketing
Digital consumer psychology is the difference between a brand that grows and one that spends money hoping for the best. I recently completed a module in Digital Consumer Psychology as part of my MSc in Digital Marketing at Liverpool John Moores University. I got into...
by Sola Mathew | Jun 17, 2026 | Digital Marketing
Stop obsessing over your checkout page. If your ads aren’t converting customers the way they should, the problem almost always started long before anyone got that far. The Old Playbook, and Why It Broke For decades, the marketing playbook was simple. It relied...
by Sola Mathew | Jun 16, 2026 | Digital Marketing
If your business isn’t growing online the way you want it to, you’re probably only using half the playbook. Every business that sells online, whether it’s digital products, physical goods, or services, grows through the same two channels. The organic...
by Sola Mathew | Apr 26, 2026 | Digital Marketing
The internet has completely rewritten the rules of how brands build effective digital marketing communication strategies to earn attention, trust, and loyalty. It is no longer about shouting the loudest. It is about showing up in the right place, at the right moment,...
by Sola Mathew | Mar 12, 2026 | Digital Marketing
ROAS is a vanity metric. I know how that sounds. ROAS is the number most DTC brands live and die by — the first thing checked on a Monday morning, the metric that decides whether the agency gets praised or pressured, the figure that ends up in board slides as proof...
by Sola Mathew | Feb 28, 2026 | Digital Marketing
Most DTC brands do not have a channel problem, what they have is a DTC marketing framework problem and the difference between the two is costing them significant revenue every single month. The channels are usually there. Meta ads running. Email list growing. Klaviyo...
by Sola Mathew | Feb 26, 2026 | Digital Marketing
Most people arrive at their DTC growth strategy through campaigns. A split test that changed their numbers. A Meta ad that scaled overnight. A creative that suddenly clicked with an audience. Mine came from watching a plant die in a university lab and it produced a...
