by Sola Mathew | Aug 13, 2026 | Digital Marketing
If you have been asked how to enable TikTok mass authorisation and had no idea where to start, this post clears it up in five simple steps. I get this question a lot, usually from creators and affiliates who have been told by a seller to “turn on mass...
by Sola Mathew | Aug 4, 2026 | Digital Marketing
Everyone asking how to scale ad spend profitably starts in the same place. They ask how much more they should spend. More budget. More campaigns. More creatives. A bigger machine. It feels right, because throughput feels like something you should be able to buy. But...
by Sola Mathew | Jul 23, 2026 | Digital Marketing
Your digital marketing strategy is probably built on a guess. Most business owners wake up, decide they need to run ads, and immediately launch a campaign on whatever platform or app they happen to use personally. They try to sell fast fashion using long text posts on...
by Sola Mathew | Jul 16, 2026 | Digital Marketing
Are you blindly trusting your marketing data? If so, you are probably making at least one of the data driven marketing mistakes I am about to show you. Surprisingly, in an era where AI is analysing, cleaning, and acting on your data automatically, these mistakes are...
by Sola Mathew | Jul 8, 2026 | Digital Marketing
Digital consumer psychology is the difference between a brand that grows and one that spends money hoping for the best. I recently completed a module in Digital Consumer Psychology as part of my MSc in Digital Marketing at Liverpool John Moores University. I got into...
