PLANT™ Framework Keynote Speaker
Helping DTC Brands Build Predictable Revenue — From the Stage to the Boardroom
Sola Mathew is a TEDx speaker, MCIM-qualified revenue strategist, and creator of the PLANT™ Digital Growth Framework — a 5-phase system that helps DTC brands build predictable, compounding revenue from paid media and email marketing.
He brings the PLANT™ Framework to the stage: practical, system-driven keynotes that give marketing teams and DTC founders a clear methodology to take back to their business the same day.
With 8+ years of frontline experience — including managing $4.7M+ in paid media budgets for leading UK and global DTC brands, and training over 5,000 entrepreneurs through the Mind The Gap / Google Digital Skills programme — Sola brings real-world proof to every stage.
His talks are built around the PLANT™ Framework: audiences leave with a system, not just inspiration.
MCIM-qualified (Chartered Institute of Marketing) — fewer than 3% of marketers hold this qualification. TEDx speaker at TEDxEKSU, 2021: ‘My Story, My Drive’ — Sola’s personal journey from humble beginnings to building the PLANT™ Framework and training thousands of entrepreneurs across Africa.
Known for making complex systems feel immediately actionable, Sola structures every talk around the PLANT™ Framework — so audiences are not just inspired, they leave with a diagnostic they can apply to their own brand the same week.
Whether keynote, workshop, panel, or corporate training, every session is built to produce clarity, not just motivation.
PLANT™ Keynote Topics
The PLANT™ Framework: How DTC Brands Build Predictable Revenue from Paid Media and Email
The flagship keynote. A complete walkthrough of the 5-phase PLANT™ system with live diagnostic moments. Audiences leave knowing exactly which phase of their marketing is leaking revenue — and what to do about it.
Stop Buying Traffic. Start Building a System.
Why most DTC brands are investing in paid media without the infrastructure to make it compound — and the 5-phase fix. Practical, data-led, and immediately applicable.
The Retention Revenue Nobody Is Talking About
How DTC brands doing $1M+ are leaving 30–40% of their potential revenue on the table by treating email and SMS as an afterthought. Built around the Nurture phase of PLANT™.
From 5,000 Entrepreneurs to $4.7M in Ad Spend: What Scale Teaches You About Growth
Sola’s personal story — from plant science to the PLANT™ Framework, from training entrepreneurs across Africa to managing millions in DTC ad spend. The origin story of a system that treats marketing like a living organism.
Every PLANT™ keynote is built to leave the audience with one thing: a system they can use on Monday morning. Not a highlight reel. Not a motivational send-off. A framework.
Available for conferences, summits, corporate training days, webinars, and panel events. Sola speaks to DTC and e-commerce audiences, marketing teams, growth-stage founders, and entrepreneurship communities.
To check availability or discuss a bespoke session, use the button below.
Featured Media Appearances
