by Sola Mathew | Oct 17, 2025 | Digital Marketing
Meta Andromeda is changing how Facebook and Instagram ads work forever.If your campaigns have felt unpredictable lately, this new AI algorithm is the reason. Costs spiked. Old playbooks stalled. A few tweaks that used to work now barely move the needle. The reason is...
by Sola Mathew | Sep 25, 2025 | Digital Marketing
If you want to understand where consumer attention is really going in the AI space, don’t just look at the headlines. Instead, look at Gemini vs ChatGPT vs Grok on Google Trends. Because this isn’t just a product comparison. It’s a live attention war. Over the past...
by Sola Mathew | Jun 24, 2025 | Digital Marketing
Are you ready to lose control of your ads? That’s the reality many business owners are facing as Meta pushes toward full ad automation by 2026. The algorithms will soon handle your targeting, bidding, placements — even your creatives. On paper, it sounds...
by Sola Mathew | May 26, 2024 | Life
Dear Friend and Reader, Exactly one year ago, our handsome son, Nathan, was born. Today is his birthday, and we are overflowing with gratitude to God for blessing us with him. As we reflect on his journey from pregnancy to birth and now to his first birthday, we are...
by Sola Mathew | Feb 15, 2024 | Digital Marketing
Wondering what the future of Search engine optimization (SEO) will be? Or maybe you’re just searching how generative search optimization (GSO) is likely to replace SEO. Look no further! In this article, we’ll explore what the future of SEO is and how to master GSO....
by Sola Mathew | Feb 6, 2024 | Digital Marketing
Gmail and Yahoo’s new email delivery rule is going to change the way email is sent and delivered forever. If you’re a marketer who cares to keep generating revenue via email marketing, you should read this article. Imagine this scenario: You have spent hours...
by Sola Mathew | Jan 8, 2024 | Digital Marketing
Do you need more customers? Then this blog post about creating an irresistible lead magnet is for you. Forget “Happy Fan Club”, what any entrepreneur wants is a customer. Remember that childhood thrill of snagging a free sample at the grocery store? The...
by Sola Mathew | Apr 22, 2023 | Digital Marketing
Are you planning to run Facebook Ads? Maybe you want to drive awareness, generate more leads or increase your sales, Facebook Ads can definitely help you achieve your business goals. Facebook Ads are also called Meta Ads but I will simply refer to them as...
by Sola Mathew | Aug 16, 2022 | Digital Marketing, Public Speaking
What makes a successful podcast? In this article, you’ll learn how to create a successful podcast. Let’s start by discussing what a podcast is. A podcast is a digital audio or video file that is made available on the Internet for downloading to a computer...
by Sola Mathew | Apr 4, 2022 | Affiliate Marketing, Motivations
Her Story Really Touched Me 😢 Here is How Affiliate Marketing Changed The Story of Esther for Life… Esther’s parents died in a motor accident. Thank God she wasn’t on the bus. Later, she was raped and got pregnant. She decided to...
