by Sola Mathew | Feb 26, 2026 | Digital Marketing
Most people arrive at their DTC growth strategy through campaigns. A split test that changed their numbers. A Meta ad that scaled overnight. A creative that suddenly clicked with an audience. Mine came from watching a plant die in a university lab and it produced a...
by Sola Mathew | Jun 24, 2025 | Digital Marketing
Are you ready to lose control of your ads? That’s the reality many business owners are facing as Meta pushes toward full ad automation by 2026. The algorithms will soon handle your targeting, bidding, placements — even your creatives. On paper, it sounds...
by Sola Mathew | May 26, 2024 | Life
Dear Friend and Reader, Exactly one year ago, our handsome son, Nathan, was born. Today is his birthday, and we are overflowing with gratitude to God for blessing us with him. As we reflect on his journey from pregnancy to birth and now to his first birthday, we are...
by Sola Mathew | Feb 15, 2024 | Digital Marketing
Wondering what the future of Search engine optimization (SEO) will be? Or maybe you’re just searching how generative search optimization (GSO) is likely to replace SEO. Look no further! In this article, we’ll explore what the future of SEO is and how to master GSO....
by Sola Mathew | Feb 6, 2024 | Digital Marketing
Gmail and Yahoo’s new email delivery rule is going to change the way email is sent and delivered forever. If you’re a marketer who cares to keep generating revenue via email marketing, you should read this article. Imagine this scenario: You have spent hours...
