by Sola Mathew | Feb 17, 2026 | Digital Marketing
As a paid media acquisition specialist, I often get questions from fellow digital marketers about the specific paid media tools I rely on daily. In this post, I’ll share 35 tools I use almost everyday as a paid media acquisition specialist in the United Kingdom....
by Sola Mathew | Sep 25, 2025 | Digital Marketing
If you want to understand where consumer attention is really going in the AI space, don’t just look at the headlines. Instead, look at Gemini vs ChatGPT vs Grok on Google Trends. Because this isn’t just a product comparison. It’s a live attention war. Over the past...
by Sola Mathew | Jun 24, 2025 | Digital Marketing
Are you ready to lose control of your ads? That’s the reality many business owners are facing as Meta pushes toward full ad automation by 2026. The algorithms will soon handle your targeting, bidding, placements — even your creatives. On paper, it sounds...
