About Sola Mathew

Creator of The PLANT™ Framework | MCIM | Revenue Strategist

I’m Sola Mathew Akinluyi, MCIM-qualified revenue strategist, TEDx speaker, and creator of the PLANT™ Digital Growth Framework.

Based in Lisburn, Northern Ireland, I work with DTC and e-commerce brands doing $1M+ in annual revenue who have proven their product works and are ready to build the system that scales it predictably.

With 8+ years managing paid media and $4.7M+ in ad spend across DTC and e-commerce brands, I built the PLANT™ Framework — a 5-phase revenue system that connects paid traffic, email capture, retention infrastructure, and performance tracking into one compounding growth engine.

I don’t believe in guesswork.
I build systems that make your marketing compound.

Why I Built PLANT™

Before I managed a single ad campaign, I studied Plant Science.

I learned that growth in nature is never random. It requires the right environment, the right inputs, and the right timing.

Remove one element, and growth stalls. Provide all three systematically, and growth becomes predictable.

Years later, managing paid campaigns for DTC brands, I saw the same pattern. Businesses spending on ads without the system to make those ads compound.

That observation became the PLANT™ Framework — and it is the foundation of every engagement I take on today.

Every PLANT™ engagement is designed to:

• Connect paid media to email capture so no traffic is wasted
• Build the retention infrastructure that makes paid media compound
• Reduce CAC while growing LTV — the only metric combination that scales
• Create a system your team can run and own long after I’m gone

Not just once. Every cycle, compounding on the last.

How I Work With Brands

I work with DTC and e-commerce brands doing $1M+ in annual revenue as an embedded strategic partner — not an agency, not a freelancer.

Every engagement runs through the full PLANT™ cycle: paid media, email and SMS infrastructure, conversion optimisation, and performance tracking, all connected into one compounding growth engine.

If you want to understand how PLANT™ works before we speak, start with the free Revenue Audit below.

If you already know you need a full strategic engagement, the Work With Me page has everything you need.

Built for People, Proven at Scale

My journey into marketing began with a question: why do some businesses grow predictably while others stay stuck, even with the same budget?

Working with Mind The Gap on the Google Digital Skills programme, I trained over 5,000 entrepreneurs across Africa in digital marketing and business growth. That experience taught me something no agency career could: when you teach growth systems to someone building a business from scratch, in a market with no safety net, you find out very quickly what actually works.

Behind every data point is a person. The best systems connect analytics with human behaviour — and that is the standard I hold every PLANT™ engagement to.

The PLANT™ Framework is built from 8+ years of real campaigns, not theory. Whether I’m working with a DTC founder hitting $1M for the first time or a brand scaling toward $10M, the system is the same. Understand the data, connect it to the customer, and build something that compounds.

The Credentials Behind PLANT™

• MCIM — Chartered Marketer status. Fewer than 3% of marketers hold this qualification.
• $4.7M+ in ad spend managed across DTC and e-commerce brands globally
• 3.5x average ROAS across PLANT™ client portfolio
• TEDx Speaker — one of the world’s most selective speaking platforms
• 5,000+ entrepreneurs trained via Mind The Gap / Google Digital Skills programme
• Based in Lisburn, Northern Ireland — working with DTC brands across the UK, Ireland, US, and globally

Built for People, Proven at Scale

My journey into marketing began with a question: why do some businesses grow predictably while others stay stuck, even with the same budget?

Working with Mind The Gap on the Google Digital Skills programme, I trained over 5,000 entrepreneurs across Africa in digital marketing and business growth. That experience taught me something no agency career could: when you teach growth systems to someone building a business from scratch, in a market with no safety net, you find out very quickly what actually works.

Behind every data point is a person. The best systems connect analytics with human behaviour — and that is the standard I hold every PLANT™ engagement to.

Ready to Find Out Where Your Brand Is Leaking Revenue?

Start with the free PLANT™ Revenue Audit. Five questions. Eight minutes. A clear picture of exactly which phase of the PLANT™ system is costing you the most right now.

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