My Journey: From Scaling Skills to Scaling Brands
I believe that world-class marketing isn’t about hope or guesswork, it’s about building systems that deliver provable, outsized results.
From crafting strategies that drive strong Return on Ad Spend (ROAS) to optimising campaigns that scale profitably across channels, my focus has always been on creating marketing systems that perform — not just once, but predictably.
I’m Sola Mathew, a Member of the Chartered Institute of Marketing (MCIM), TEDx Speaker, and Paid Media Specialist who combines AI-powered insights with hands-on experience managing multi-million-pound ad budgets across Meta, Google, and TikTok. My focus is simple: build campaigns that don’t just drive clicks but build brands.
My journey in marketing began with a focus on empowerment. Through a partnership with Google, I trained over 5,000 entrepreneurs across Africa on the digital skills needed to grow their businesses. This taught me that behind every data point is a person, and the best strategies connect with both. It’s this combination of data-led precision and human-centric strategy that allows me to build campaigns that don’t just get clicks—they build businesses.
Let’s Build Your Growth Engine
My experience has shown me that the same principles apply whether you’re teaching a small business owner or managing a multi-million-pound campaign: understand the data, focus on the customer, and be relentless in your pursuit of ROI.
If you’re an ambitious brand ready to scale with a proven, data-first approach, I’d love to connect.
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My First Practical Design Thinking workshop
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Featured Media Appearances
