About Sola Mathew

My Journey: From Scaling Skills to Scaling Brands

I believe that world-class marketing isn’t about hope or guesswork, it’s about building systems that deliver provable, outsized results.

Recently, for a global cosmetics brand, that meant architecting a Meta campaign for a major sales event that turned a £1,282 ad spend into £93,426 in revenue — a 72.86x Return on Ad Spend (ROAS).

That result wasn’t a lucky break; it’s the product of a relentless focus on data-driven strategy. I’m Sola Mathew, a Chartered Marketer (MCIM), TEDx Speaker, and the consultant behind that strategy. It’s the same focus I apply while leading paid media for a global beauty brand, managing multi-million-pound budgets, and combining AI-powered insights with battle-tested experience.

My journey in marketing began with a focus on empowerment. Through a partnership with Google, I trained over 5,000 entrepreneurs across Africa on the digital skills needed to grow their businesses. This taught me that behind every data point is a person, and the best strategies connect with both. It’s this combination of data-led precision and human-centric strategy that allows me to build campaigns that don’t just get clicks—they build businesses.

Career Highlights & Proven Results

I believe in transparency and letting the numbers speak for themselves. Here are a few milestones I’m proud of:

• Delivered a 72.86x ROAS for a global cosmetics brand, generating over £93,000 in revenue from a £1,282 ad spend during a single campaign.
• Lead Paid Media Strategist for a global brand in the beauty industry, managing a multi-million-pound annual budget.
• Drove a 45% increase in sales for a client by strategically launching new products and diversifying their offerings.
• Secured a $10,000/month Google Ads Grant for a non-profit, enabling them to scale their mission.
• Trained over 5,000 entrepreneurs across three countries on Google’s official Digital Skills curriculum.

Let’s Build Your Growth Engine

My experience has shown me that the same principles apply whether you’re teaching a small business owner or managing a multi-million-pound campaign: understand the data, focus on the customer, and be relentless in your pursuit of ROI.

If you’re an ambitious brand ready to scale with a proven, data-first approach, I’d love to connect.