The Paid Media Profit Lab
Paid Ads Money Math Calculator
Plug in your product economics and know your breakeven before you spend a cent. Every ad report becomes a simple yes or no.
Your product economics
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orders
Your costs are higher than your selling price, so there’s no margin to advertise into. Lower your costs or raise your price first.
Your numbers
Margin per sale
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Breakeven CPA
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Max you can pay per customer
Breakeven ROAS
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Below this you lose money
Profitability check
Enter your cost per sale
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Type what you’re actually paying to get one customer and see instantly whether you’re winning.
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A guide, not a guarantee — figures depend on your real costs and platform results.