Finally Run Profitable Paid Ads.
The Paid Ads Profit Lab is opening soon. Join the waitlist to get early access, 50% off for your first 12 months, and founding-member bonuses before the public launch.
Waitlist members get 50% off for their first 12 months when PAP Lab officially opens.
Three reasons to be on the list.
Get in before the public
Waitlist members hear first when PAP Lab opens and get priority access before the wider public launch.
Pay 50% less for your first year
Join at half the standard membership rate for your first 12 months. That's $9.50 a month instead of $19 for Lab Plus, or $24.50 instead of $49 for Lab Pro.
Over $350 in extras, free
Get my 7-figure Budget Pacing Template, access to a founding-members kickoff call, and the chance to win a private 1-on-1 strategy consultation.
More than just a discounted membership.
Join PAP Lab through the founding waitlist and these extras are included when you become a member.
The Budget Pacing Template Worth $100
The template I use to pace paid media budgets, monitor spend and understand whether campaigns are tracking towards their targets. See how much should be spent, where you stand, and whether action is needed.
A free 1-on-1 consultation, for one of you Worth $250
One founding member gets a private strategy session with me. We can look at your account, offer, funnel, campaigns and the biggest thing holding your growth back.
A live founding-members kickoff call
A members-only session to help you get set up, answer your questions and make sure you know exactly where to start inside the Lab.
Founding bonuses worth over $350, included when you join PAP Lab through the waitlist.
Not just a course. A living membership.
PAP Lab combines structured paid ads training with practical tools, real campaign analysis and ongoing support to help you make better advertising decisions.
The full system
Go from foundations and campaign setup through Meta Mastery, testing, optimisation and confident scaling across three core tracks.
The Ad Clinic, bi-weekly
Watch real accounts and campaigns diagnosed live. Every member can attend and learn. Lab Pro members can also submit an account or campaign for review selection.
The template library
Get access to tools such as the Money Math Calculator, campaign planners, swipe files, pacing resources and the 10-Minute Ad Account Check, with new resources added over time.
The PAP Lab community
Ask questions, discuss campaigns, share what you're testing and learn alongside other people actively running paid ads.
Hi, I'm Sola Mathew.
I manage real paid media budgets across Meta, Google and TikTok for brands across the UK, US, Ireland, Africa and the UAE, with real money on the line. I've managed over $4.7M in ad spend, and the strategies I teach inside PAP Lab come from doing this work in real advertising accounts.
I'm a member of the UK Chartered Institute of Marketing (MCIM) and I'm finishing my MSc in Digital Marketing.
I'm also a practitioner, not someone interested in selling you a shortcut or a dream. I won't promise that one campaign will make you millions.
PAP Lab is the kind of resource I wish I'd had when I was learning paid advertising: somewhere to understand the strategy, apply it, diagnose problems and keep getting better.
PAP Lab is opening soon. Be on the list.
Join now to get priority access, 50% off your first 12 months, and the founding-member bonuses when PAP Lab officially opens.
Already subscribed? Watch your inbox for information about early Beta access before the official launch.